Dell is finally entereing the smartphone market with its Mini 3 in China and Brazil in the upcoming months. The 3G enabled handset is equipped with Android, has a 3.5 inch touchscreen and a 3.2 MP camera. Little is known about the phones features thought. But what we do know is that China Mobile, the world’s largest cell phone carrier, will initially carry the phone.
Will it succeed?
There are plenty of skeptics who wonder if the 3rd largest computer manufacturer can succeed in the highly competitive market where thi likes of iPhone, Droid, BlackBerry and N900 compete fiercely. They claim that Dell’s choice of markets (China and Brazil) is illogical because the markets aren’t ready for smartphones yet. They also say the only reason Dell is moving into these markets is because the Mini 3 simply cannot compete with the impressive features of other smartphones.
However, some experts beg to differ.
Granted that other phones have a huge head start, here are some reasons why Dell’s global strategy might just work:
- China Mobile has a total subscriber base that is almost double the market in USA (which is around 300 million customers)
- Chinese and Brazilian markets are not saturated with other smartphones
- Dell can ride on Android OS’s current success as it competes head-on with the iPhone and Windows Mobile OS
Issues like the quality and variety of mobile apps will still be a major concern for Dell
The future
Although no time-line has been disclosed, the Mini 3i will in fact enter other markets including the USA and will use AT&T’s network there. As the Mini 3 spreads globally, the key challenge will be to differentiate themselves from other smartphones. But the immediate term prospects might be bright.You may find these articles useful:
Sources: PC World, Reuters, Washington Post, AP Photo/Dell Inc. PC World (Image)
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Its nice smartphone,i like its.
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